Los Angeles Personal Trainer

Back in 2007 I was putting together some ideas for my first DVD. One of my friends insisted I should meet her client, who was the owner of a big fitness DVD company, to give me some guidance. I met with the client to find she was an overweight businesswoman with an even bigger attitude. Over the next hour she bluntly told me that I didn’t have any idea what a fitness video should be like or what American audiences wanted. Then the final few, defeating phrases we exchanged:

“Tell me something Lalo, is your video going to be FUN?” she taunted.

I replied, “Well, it is going to be challenging and…” but she cut me off before I could finish.

“Then it won’t sell!” she snapped. “Come up with something fun and people will buy. If you need somebody to produce it for you, we can help.”

Those were pretty much the words that closed that meeting. I walked back to my car with my ego feeling like it had been beaten with a bat over the last hour. It’s over, I thought. All that effort, time and money to create what I thought a perfect video should be like; it was for nothing. I felt like I’d been wasting my time on something that wasn’t going to work. I felt stupid.
On my way back home, I started thinking about all the possible ways I could make this video “fun” so people would buy it; music, props, costumes. The very things I disliked about fitness videos. Every idea just kept leading me back to something I didn’t want my video to be like in the first place.

So, I went back to the drawing board… and didn’t change a thing. Why? I decided that I was going to do something that I would enjoy working out to, like if I were creating it with myself as a client in mind. The Fun Factor lady was right; this was something completely different than other videos out there. It didn’t have bright lights or colors, no extremely happy people behind me doing the exercises, no porn-like music playing on the background. I knew that this video was either going to succeed or it was going to sink badly, but I was willing to live with it on my terms. People may like easy, but they want to see results. I decided to create the tools to deliver them, but it had to be physically challenging. I don’t know about you, but challenging is my kind of fun.

Months later, the Fun Factor company almost closed shop due to lack of sales, while my video got featured on TV, radio and magazines, including SHAPE as DVD of the month. The sales were (and still are) something I never expected. We started receiving orders from people all over the U.S. and the rest of the world including Japan, Germany, Australia, England, Italy, Austria, Switzerland, Vietnam, Peru, Venezuela, Mexico, Colombia, Argentina, Spain and Portugal. How these people learned about my video? I still have no idea.

Up to this day, there are still people who just don’t get it. To these people: Good things in life don’t always come easy. Why do you think I went to college? Do you think I was in my biology class thinking, this is so much fun!? I didn’t, because it wasn’t, but I knew a good education would benefit me in the future.

I truly enjoy exercise. I know it’s good for me, but that doesn’t mean I wake up every morning before my alarm because I cannot wait to go workout. Think twice! I’d rather sleep in, but I do it because I like the way a healthy body feels, and the way it looks too. I like to know that no matter what activity the day brings, I’m not going to feel like the last kid to be picked to play at recess; the one nobody wants on their team.

Big exercise companies know most of us are lazy. They know that in order to get their hands in our pockets they need to sell us something that promises to be fun and easy. They advertise their product like it will get us runway model looking bodies while we sit watching ‘American Idol,’ sipping on a root beer float. If it were that easy, everybody would be fit already. People act like being healthy is doing somebody else a favor, rather than doing it for them selves. They want to have a body like so-and-so, but they don’t want to give up their daily grande Mocha Frappuccino. That wouldn’t be living! They want to get lean and look thinner, but don’t want cut this or that out of their diet. They don’t want to get sore, or much less sweat. They need something that’s easy and that won’t make them give up their so-called pleasures in life. Many companies know that’s what we want to hear, rather than what we need.

Funny enough, a few weeks ago my rep suggested that I should check out this new abdominal machine because they needed a spokes person for their infomercial. The machine was actually pretty good and seemed to work the way they described it. Even though it was a big chunk of money, I declined. What was my reason? A few sections of the script they would not change:

“That makes it easier to get a tight, toned tummy AND lose those ugly love handles, too.

You can have so much fun on this, you shouldn’t even CALL it exercise.”

So, what made me start doing fitness videos? Two things. First, I wanted to help people achieve their fitness goals to give themselves something to be happy about. Second, I got tired of people asking me to write them a fitness plan at every party I attended. Instead, I give them a training session wrapped inside a case. You might think they would stop asking, but they still do. I just keep pointing at my DVDs. I wanted this to be the closest thing to training them without having them come over or without having to spend their vacation money on training sessions.

If you want to get in shape it’s not going to be an easy journey, but it will be a worthy one. Regardless of what type of exercise regimen you’re doing to achieve your goals, if the program, class, DVD or instructor is too easy, no matter how they may promise to make you look instantly amazing, you won’t. Your body needs to be challenged to transform from fat to fit, period.

Lalo Fuentes, CSCS
Personal Trainer & Lifestyle Coach
Los Angeles, California