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A Healthier, Happier You


Hollywood trainer Lalo Fuentes, CSCS is an internationally renowned fitness consultant and creator of the popular "Freeze" technique and brand. With an impressive list of clients that includes celebrities, pro athletes, musicians, and political figures, Fuentes has established himself as a highly sought-after fitness authority. He has been featured in top publications including SHAPE, Self, and Men's Fitness Magazine, and his DVD LaloFit has been praised as "a workout you'll look forward to" by Shape magazine.


In addition to his fitness expertise, Fuentes also holds a degree in finance and advertising from the University of Florida and has received training from New York's Institute of Culinary Education. He is fluent in English, Spanish, Italian, and Portuguese, making him an asset to clients worldwide.


Fuentes' accomplishments extend beyond the fitness world. He has appeared on documentaries, TV shows, CNN, and even starred in a Samsung commercial aired during the World Cup. He is featured in many books, including a collective work with spiritual coach Deepak Chopra and finance expert Zac Bissonnette. Fuentes was also the co-developer of a natural energy drink made with the ancient Peruvian maca root. In 2013, he sold his company shares and started pursuing his passion for sailing and traveling.


Today, leveraging his extensive experience and knowledge, Fuentes is guiding numerous trainers, gym owners, and brands towards their maximum earning potential. His innovative approach to fitness, coupled with his expertise in finance and marketing, make him a unique and valuable asset to any client seeking to improve their brand and business.






Discover the success stories of those who have achieved their fitness goals with Lalo's personalized training and nutrition programs. From busy executives to professional athletes, Lalo's clients have seen impressive results in their body, energy, and mindset. Don't just take our word for it, read the testimonials and join the community of individuals who have transformed their lives with Lalo's holistic approach to fitness.

“I highly recommend Lalo Fuentes for personal training. I’ve always loved yoga and pilates but Lalo has taken my workouts to a different level. By combining work on land mixed with pool exercises, we have found an incredible routine that really works for my body and gets me into shape fast for upcoming projects."

Emily VanCamp - Revenge TV Show

"Lalo is an excellent trainer and a fantastic guy. He keeps things fresh by changing up your workouts so that you never get bored and your body is constantly challenged. When I was preparing for my role in ‘The Vampire Diaries’ I had a limited amount of time, but he was relentless in his determination to get me to where I wanted to be physically, not only through exercise, but through diet as well. He is enthusiastic and encouraging. With Lalo, your goals are within reach!"

Joseph Morgan - Vampire Diaries TV Show

"Lalo is an amazing trainer who is constantly motivating me and making sure I never get too comfortable with any exercise. As soon as I think I know what he’s doing, he’ll change it up. This keeps the exercises from getting monotonous and makes sure that all of the muscle groups are getting an equal amount of love. In addition to being a great trainer, Lalo’s also a really good person and has become a true friend."

Shannon Elizabeth - American Pie


Celebrity trainer Lalo Fuentes has been featured in a wide range of print publications, websites, radio programs, and TV shows, solidifying his reputation as a trusted resource and authority in the fitness and nutrition industry.

Lalo's unique concepts and holistic approach to healthy living have been recognized by major media outlets such as CNN and Shape magazine, as well as niche publications and influencers. From interviews and features to guest appearances and product endorsements, Lalo's expertise has been showcased across a variety of media formats and platforms.

Explore the links below to discover specific examples of Lalo's press coverage and learn why his personalized training and nutrition services are sought after by clients worldwide.

"A Workout You'll Look Forward To" - SHAPE Magazine

Iyengar Yoga Class Triangle


1-On-1 Business Coaching Sessions with Lalo Fuentes

The 1-On-1 business coaching with Lalo Fuentes for 60 days is an exclusive service that will transform your fitness business into a successful career. 


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