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Recent Posts

November 12, 2018

Giving personal training discounts for clients.

July 4, 2018

The success of your fitness career hinges largely on your clients. One way to attract more clients is to create an online presence with a website, but that’s not all you must do. If you want your website to be successful, then you need to know more about web optimizati...

June 27, 2018

In your fitness career, your name is one of your biggest assets. But another, sometimes overlooked, asset you can use to propel your fitness career forward is the client endorsement. This doesn’t just mean you have a client write about how great you are – there’s a met...

June 20, 2018

Can you imagine a successful business without a website? Not in this day and age! Five to 10 years ago, having a business card and a friendly demeanor may have been enough to build your fitness business and bring in clients, but those days are gone. Today, you need to...

June 13, 2018

For a lot of people, working for someone else provides them with a sense of security. But if you’re looking to strike out on your own to see where your fitness career can take you, then there are a few things that are important to keep in mind. Working independently ca...

June 6, 2018

Take just a minute and think about your favorite brands. What do you like about them? It’s probably that they are unique and let you know simply and easily what you’re getting. When it comes to your fitness career, your brand is what sets you apart from other personal...

May 30, 2018

Success can mean different things to different people. How I define success for myself may vary wildly from what you view as success in your career – and that’s OK. Your fitness career is what you make it, but defining your own success is how you can find satisfaction...

May 23, 2018

You’ve probably dreamed of where your fitness career can take you. One of the places it can take you is a place of independence. Over the years, I’ve come to understand the importance of striking out on your own to achieve bigger and better things, but I also the under...

May 16, 2018

I know what you’re thinking, “Lalo, I’m not a public relations expert! How can I possibly create my own press releases to promote my fitness career?” Look, I get it. My expertise lies in training clients to help them be healthy, happy, and in the best shape of their li...

May 9, 2018

Part of a successful fitness career is making your money work for you. How? Well, that’s not an easy question to answer. For me, the first step was to be practical. Like a lot of people, I’ve gone through times in my life when I didn’t have a lot of cash flow. But once...

May 2, 2018

In your fitness career, networking is one of the most important investments you can make. Best of all, networking isn’t complicated. It can be as easy as going out with your friends on the weekends or hosting a dinner party. Social functions where you meet new people w...

April 25, 2018

We live in the Internet era and this great big world has become a much smaller place since people are so connected. This creates a huge advantage for your fitness career as you can do a little online sleuthing to discover what other trainers are doing to successfully a...

April 18, 2018

What if you could find a way to enrich your fitness career by training your clients from anywhere in the world? You could be on a beach in Bali or at a café in Paris while taking your personal training career to the next level. It may sound like a dream, but it’s possi...

April 11, 2018

Succeeding in business means you have to wear a lot of hats. You’re a personal trainer, yes, but you’re also a small business owner. You must start thinking like a businessperson. Here are my suggestions and simple strategies to help you understand how the money and ti...

April 4, 2018

Booking clients can be a challenge for any personal trainer at any point in their fitness career. If you’re working at a gym, it can be even harder to fill your client roster. Over the years, I’ve found some sure-fire ways to attract new clients and build the business...

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