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LALO FUENTES, CSCS
Celebrity Trainer & Business Coach for Fitness Professionals

310-978-7276
Discover how Lalo stays fit while traveling the world
Recent Posts








At the Gym: Starting Your Personal Training Career
Booking clients can be a challenge for any personal trainer at any point in their fitness career. If you’re working at a gym, it can be...


Organizational Skills You Need to Succeed
Succeeding in anything requires organizational skills. When you decide to jump headfirst into your fitness career, there are a few things...


Should You Hire a PR Agency?
When you’re starting your own fitness business, you will find yourself making decisions you probably thought you would never need to...


Finding the Formula for Your Success
The formula for your success as a personal trainer is, well, personal. What you define as success may not be the same thing as another...


3 Reasons to Start Your Own Fitness Blog
As you enter the fitness business, one of the best tools you have on your side is the internet as a platform for your own blog. But it’s...


What Kind of Personal Trainer are You?
The path to success isn’t a straight line. It’s full of twists and turns and unexpected obstacles. To be a successful personal trainer...


Straight Talk: What Your Time is Worth
One of the most important assets you have in the fitness business is time. The money will always come and go. I know I’ve gone through...


How to Set Rates to Drive Your Business
The goal of successful personal trainers is to actually make a living as one. Your ability to make a living in this business and growth...


What No One Tells You About Marketing Your Personal Training Business
So you’ve learned how to become a personal trainer – the tough part is over, right? Not so fast! You’re now a business owner, which means...


Set Goals That Make Your Personal Training Business Stand Out
As a personal trainer, you understand the importance of goal setting. After all, it’s what you do with your clients to help them get...


Getting Smart with Fitness Body Language
Did you know that a first impression only takes seven seconds to make? The instant imprint you make on people relies heavily on body...


How Personal Training Education and Experience Inspire Success
In order to be successful as a personal trainer, you have to know how to balance your education and experience. You’re more than just a...


How to Brand Your Personal Training Business the Right Way
Branding your personal training business is one of the most important steps you will take toward success. That’s because your brand will...
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