Giving personal training discounts for clients.

One of the most exciting things my fitness career has afforded me is the opportunity to travel by private jet. I remember my first time – it was a very exciting experience! Certainly, if you’ve never flown on a private jet before you’re in the majority. There’s absolut...

The success of your fitness career hinges largely on your clients. One way to attract more clients is to create an online presence with a website, but that’s not all you must do. If you want your website to be successful, then you need to know more about web optimizati...

In your fitness career, your name is one of your biggest assets. But another, sometimes overlooked, asset you can use to propel your fitness career forward is the client endorsement. This doesn’t just mean you have a client write about how great you are – there’s a met...

Can you imagine a successful business without a website? Not in this day and age! Five to 10 years ago, having a business card and a friendly demeanor may have been enough to build your fitness business and bring in clients, but those days are gone. Today, you need to...

For a lot of people, working for someone else provides them with a sense of security. But if you’re looking to strike out on your own to see where your fitness career can take you, then there are a few things that are important to keep in mind. Working independently ca...

Take just a minute and think about your favorite brands. What do you like about them? It’s probably that they are unique and let you know simply and easily what you’re getting. When it comes to your fitness career, your brand is what sets you apart from other personal...

Success can mean different things to different people. How I define success for myself may vary wildly from what you view as success in your career – and that’s OK. Your fitness career is what you make it, but defining your own success is how you can find satisfaction...

You’ve probably dreamed of where your fitness career can take you. One of the places it can take you is a place of independence. Over the years, I’ve come to understand the importance of striking out on your own to achieve bigger and better things, but I also the under...

I know what you’re thinking, “Lalo, I’m not a public relations expert! How can I possibly create my own press releases to promote my fitness career?” Look, I get it. My expertise lies in training clients to help them be healthy, happy, and in the best shape of their li...