Your Fitness Career - The Book

Imagine being one of the top trainers in your city, fully booked, training models and celebrities while charging a rate that makes you happy to wake up in the mornings. Imagine not only getting business inquiries from new prospect clients but from different media outlets wanting to interview you for their next article or TV segment.


You're a great trainer, and your clients get amazing results. The only thing you need is a successful career so that you can continue to help people while making a great living doing what you love.


I have been there, and I know how it feels to give your best, be good at what you do but still manage just to make ends meet. I remember when people used to ask me, what is the least thing you like about training people.


Even though my answer varied from time to time, deep inside it was always the same. The least thing I liked about the fitness industry was not having enough clients to keep me busy and being able to maintain the lifestyle I wanted to have. 

Magazine Press

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I have been in the fitness industry for almost twenty years, and during my whole career, I have started my business four times in different cities like Miami, NYC, and Los Angeles, and in all of those four occasions, I have accomplished to get booked in a considerable fast time.


The experience has cost me thousands of dollars and thousands of hours of work figuring out what works and what doesn't. In the end, it has been all worth it because I have a solid brand and a steady business. With my book, Your Fitness Career, I'm happy to share that information with you so you can accomplish the same.​

A successful career is not just about making a sale. That would be like saying that you are going to accomplish a six-pack just by doing crunches. You want to build a solid career that will not only attract any clients but high-end customers, press interviews, and new business opportunities.


With my book, Your Fitness Career, I will teach you how to build your career from the ground up so that you become a fitness authority in your city.

Book Review

"While not cheap, this valuable information in this guide justifies the price. Plus, an hour of consulting with Fuentes will cost a lot more than the time it will take to read this book and implement his recommendations. Highly recommended! " - Lynda Lippin

TV Press

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"Working with Lalo on re-engineering my fitness business was really enlightening. It was good to work with someone that actually came to the discussion with solid business ideas and strong experience. With one of Lalo's suggestions I was able to adjust my marketing strategy and had my competitors scrambling.


In the end, my re-launch was a huge success, and we had 84 people sign up for our first program and 186 for our fourth. I would highly recommend Lalo to anyone who wants to grow or re-invent their business".


Rudy Rosa 
Extraordinary Fitness


A lot of my close friends and family have asked me, why is it that I want to share all of my business secrets with my "competition." The answer is clear to me. I don't consider I have a competition anymore, and I love teaching people how to be succesful. It fills my heart to see them succeed either by losing weight or by putting into action my business advice regardless of their industry.

After many mentorship inquiries, I decided to start writing this book as well as offering hands-on workshops . It has taken me over five years, and I feel proud to have a solid work with very useful material that will help you accomplish great success and stand out from the rest. You don't have to spend all the money I spent trying to figure out the formula for success. Now you have this book available to you. 


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After reading this book, you will learn how to build a solid career that will help you establish your name in the industry and generate profits for many years to come. There are various components that you need to master to be a successful trainer, and in this book, I will share all the secrets I have learned over the years so that you can achieve a successful career as well. After reading Your Fitness Career, you will discover:

  • The correct way of setting goals so you can achieve success.

  • How to build a timeless brand.

  • How to create an effective marketing campaign to get new clients. 

  • How to charge the highest rate you deserve.

  • How to calculate the cost of a new client.

  • The formula to identify the lifetime value of a customer.

  • How to get celebrity clientele.

  • How to leverage your business by landing TV appearances and magazines features.

  • How to prepare for exceptional television and magazine interviews.

  • How to develop a strong client loyalty so you can get them to stay with you longer.

  • How to make your money work for you and take control of your life.

Discover exactly how to triple or fivefold your training profits within 30 days, and learn how to operate your fitness business like a multi-million dollar company. Get the secrets of attracting, selling, and retaining clients from a person who has actually done it himself. I'm not going to brag about my earnings. Instead, through my website, you can check my background in the fitness industry and decide for yourself.


I strongly believe that if you put the ideas and tips I'm sharing with you in this book into action, you can accomplish the same and so much more. 

Look inside

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Natasha Linton

Senior Partner

Outlier PR

"I was in the fitness industry for over 10 years where I was a writer for various fitness publications, a fitness trainer and an ambassador and partner of big global brands, such as Reebok, before changing careers.  


During my transition to a new industry, Lalo was extremely helpful to me as it is because of him that I realized my true passion was to work in PR. 


Right before launching my PR agency and while still working in fitness, I worked with Lalo to promote one of his latest projects at the time.  Over the years, I've gotten the attention of the media on my own for my fitness brand, however, my PR experience under Lalo was where I realized that I wanted to turn working in publicity into a real gig.


My company is now over two years old with clients in industries that I love - travel and lifestyle, and I still get a lot of business advice from Lalo. Once I made the big decision to leave fitness, Lalo coached me on how to build a successful PR company, taught me winning client attraction strategies, business marketing techniques and even has given me self-motivational advice. Now, I’m Lalo’s publicist!


I highly recommend Lalo to help you take your passion to the next level. Lalo is business savvy, encouraging and a genius!

About Lalo 

Lalo Fuentes, CSCS  is one of the most in demand and recognized health and wellness professionals in the industry with over 17 years of experience. Acknowledging his groundbreaking and motivational expertise in the industry, various notable magazines including SHAPE, SELF, Men's Fitness, and InTouch have featured Fuentes as an accomplished and highly sought after fitness expert along with books, CNN, documentaries, TV, and Radio shows. 

Most recently, Fuentes’ work and advice have been featured in the book A Real Guide to Getting it Together Once and for All collectively with spiritual coach Deepak Chopra and finance expert Zac Bissonnette. Fuentes’ fitness DVD, LALOFIT which builds on his FREEZE technique was featured as DVD of the month by SHAPE magazine which described his regimen as “a workout you’ll look forward to”.