fitness marketing

Recent Posts

Seasonal Nutrition: December

Should You Give Personal Training Discounts?

5 Ways to Refresh Your Fitness Routine

Should You Give Personal Training Discounts?

Giving personal training discounts for clients.

Essentials for Your Next Private Jet Experience

One of the most exciting things my fitness career has afforded me is the opportunity to travel by private jet. I remember my first time –...

The More You Know: Web Optimization

The success of your fitness career hinges largely on your clients. One way to attract more clients is to create an online presence with a...

Harnessing the Power of the Client Endorsement

In your fitness career, your name is one of your biggest assets. But another, sometimes overlooked, asset you can use to propel your...

Fitness Career Tools: What About Your Website?

Can you imagine a successful business without a website? Not in this day and age! Five to 10 years ago, having a business card and a...

3 Tips for Your Personal Training Business Future

For a lot of people, working for someone else provides them with a sense of security. But if you’re looking to strike out on your own to...

Creating Your Brand: Is Your Name Enough?

Take just a minute and think about your favorite brands. What do you like about them? It’s probably that they are unique and let you know...

How to Find the Formula for Success

Success can mean different things to different people. How I define success for myself may vary wildly from what you view as success in...

Where Your Fitness Career Can Take You

You’ve probably dreamed of where your fitness career can take you. One of the places it can take you is a place of independence. Over the...

DIY: The Art of the Press Release

I know what you’re thinking, “Lalo, I’m not a public relations expert! How can I possibly create my own press releases to promote my...

Practical Tips to Make Your Money Work for You

Part of a successful fitness career is making your money work for you. How? Well, that’s not an easy question to answer. For me, the...

How to Harness the Power of Networking

In your fitness career, networking is one of the most important investments you can make. Best of all, networking isn’t complicated. It...

Top Tips to Promote Your Business

We live in the Internet era and this great big world has become a much smaller place since people are so connected. This creates a huge...

How to Start Your Online Coaching Career

What if you could find a way to enrich your fitness career by training your clients from anywhere in the world? You could be on a beach...

How to Calculate the Cost of a New Client

Succeeding in business means you have to wear a lot of hats. You’re a personal trainer, yes, but you’re also a small business owner. You...